What Makes Consumers Trust B2C?
نویسندگان
چکیده
The problem of trust came with the development of B2C E-Business and has become a bottleneck. This paper studied crucial influential factors for E-trust on B2C E-Business through a survey and analyzed the difference between E-trust influential factors for different levels of consumers in China. The result and conclusion are expected to provide suggestions to B2C websites, to help improve consumers’ trust and to drive the development of B2C E-Business.
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